MonsterInsights vs Google Analytics!?
First of all it’s important to know that these are NOT 2 different Analytics tools.
On the first hand , Google Analytics is a web analytics service. It helps you to understand who your website visitors are, while on the other hand, MonsterInsights is a WordPress plugin that connects your website with your Google Analytics account.
So let’s crack this egg and get a little more in depth so you know the how and why. Let us start off with an overview of Google Analytics.
What is Google Analytics?
Google Analytics is web analytics service from Google that tracks your website traffic and provides you with very detailed information about your website visitors.
Goolge Analytics will show you:
- How many people visit your website daily, monthly, yearly, …
- Who are these visitors? How old are they? Where do they come from?
- What browser do they use? What device? Operating system What device?
- What sources bring traffic to your website? Organic search, referral, social media, direct link, …
- What do these visitors do on your website? What pages do they visite? How long do they stay? How fast they bounce off, …
- Loading speed of you website on different browsers, countries, pages, …
- How many visitors took action on your website? How many converted into clients?
- What’s your eCommerce conversion rate? How much money did you make?
The only problem with Google Analytics is that, to set it up properly and see all things we mentioned above, you need to be a developer or atleast hire a developer to get it all setup in a correct way.
On top of that, you probably would have to spend months to learn and understand the Google Analytics interface, to actually see the stats that really matter for you. Most (95%) of business owners want to focus on growing their own business and not spending their time learning how to code or how to become a Google Analytics expert.
That’s what made MonsterInsights so incredible popular.
What is MonsterInsights?
Why is MonsterInsights such a popular Google Analytics plugin for WordPress? Because it allows you to connect your WordPress website with Google Analytics in just a few simple steps, without hiring a developer or Google analytics expert.
With just a click of a button, you can set up event tracking, eCommerce tracking, form tracking, custom dimension tracking, and a lot more…
Until several years ago, you would have to spend thousands of dollars to hire someone to setup all these tracking tools properly. Well… those days are past!
MonsterInsights makes it easy for you to see all the stats that matter in a single place inside your WordPress dashboard. That way, you don’t have to spend months learning the complex Google Analytics interface.
Why we recommend MonsterInsights
Over 2 million people use MonsterInsights to connect their WordPress websites to Google Analytics.
They all grow their businesses with confidence, not through guessing or gambling, but… by making data-driven decisions from the stats that really matter.
- Quick and Easy Setup
With MonsterInsights, it’s really easy and quick to set up Google Analytics on your WordPress site. All you need to do is to create a Google Analytics account and connect it with your WordPress site. You’ll be able to see your website reports inside your WordPress dashboard in just a few minutes. You don’t have to navigate away from you WordPress dashboard to go and search for the right stats in Google Analytics.
- eCommerce Tracking Made Easy
MonsterInsights makes enhanced eCommerce tracking easy. With just a single click, you can track your sales from WooCommerce. It shows you overall conversion rates, top performing products and other useful insights about your webshop, all inside your WordPress dashboard.
- File Downloads Tracking
A Surplus of MonsterInsights is that it also tracks file downloads, so you know whether your users are actually downloading them from your website. By default, Google Analytics does not track this.
- Form Tracking
Forms are an important part of business websites, because they are the means of collecting leads and converting visitors into clients later on. That’s why it’s extremely important to know if your forms really are converting these visitors.
MonsterInsights Forms addon allows you to easily track form views and conversions. It works very well with WPForms and a lot other popular WordPress contact form plugins.
- Addons and Advanced Tracking
MonsterInsights also offers advanced tracking options like affiliate link tracking, author tracking, category tracking, custom post types tracking, and much more…
You can install and enable these addons in just a few mouseclicks.
Our Final Statement
After reading this article, you’ll hopefully understand that it’s not one OR the other. You need both solutions to properly enable analytics on your WordPress site.
MonsterInsights just simplifies the whole process of setting up Google Analytics for your WordPress website and it’s without a doubt a much better option than manually adding code to your site.
If you want to use your precious time to grow your business with passion and confidence, don’t waste your time any longer doing all manually (and maybe only doing all at half work). Then MonsterInsights is really the thing for you.
We even believe it’s easy to double your traffic and sales when you know exactly what people are doing on your website. MonsterInsights show you all these stats in no-time. We are already convinced, are you?
If you don’t need us to do the installation for you or you don’t need any more information about how to actually download and install this plugin, you can proceed by clicking the button below.PROCEED TO MONSTERINSIGHTS